DRIVE · AUTOMATION · ROBOTICS

INITIALISING DRIVE SYSTEMS00%
Resources // Brand assets

Brand
assets.

Logos, mission patches, type and colour for anyone writing, designing or presenting with HSM Aries — partners, press, event organisers and the crew itself.

Get the logos Press kit
Logos / 01

One mark, four forms.

Pick a version and a surface to see whether they belong together. Every file downloads as a transparent PNG at full resolution.

Do Correct: the white wordmark belongs on dark or colour.

Surface
Mission patches / 02

Eight departments, one mission.

Each LEAP-One department carries its own patch. Use them for department pages, slides, stickers and merchandise about that team.

  • Mechanical department patch
    MechanicalPNG
  • Electrical department patch
    ElectricalPNG
  • Software & Navigation department patch
    Software & NavigationPNG
  • Communication department patch
    CommunicationPNG
  • Drill & Manipulator department patch
    Drill & ManipulatorPNG
  • Scientific Payload department patch
    Scientific PayloadPNG
  • Astroflight · AQUILA department patch
    Astroflight · AQUILAPNG
  • Mission Resources & Outreach department patch
    Mission Resources & OutreachPNG
Typography / 03

Set in two families.

Space Grotesk and Inter are open-source (SIL Open Font License) and free to install. The monospace readouts use the system’s own monospace font.

DisplaySpace Grotesk

Six wheels, one arm, one drill.

Headlines, numbers, buttons · 400–700 · tight tracking
TextInter

LEAP-One integrates six-wheel mobility, autonomous navigation and deep-sampling science on one research platform.

Body copy and interface · 400–600
TelemetrySystem monospace

MISSION READY // AZ 042° · EL 18°

Labels, eyebrows, readouts · uppercase · wide tracking
Colour / 04

Colour, by the value.

Select a swatch to copy its hex value.

01Web interface

The palette of hsmaries.space: near-black surfaces, one orange signal colour.

02Identity gradient

The gradient of the wordmark and the falcon mark.

03Mission patches

The navy, teal, orange and red of the LEAP-One badge and department patches.

Usage / 05

Keep it clean.

The mark blends forward motion with orbital precision; its geometric letterforms stay legible on badges, dashboards and document covers. Give it room and leave it as it is.

HSM Aries white wordmark with its clear-space margin marked
Clear space = height of the “A” on every side
Do
  • Scale the logo proportionally.
  • Keep clear space around it at least the height of the “A”.
  • Use the white wordmark on dark, photographic or coloured backgrounds.
  • Use the gradient wordmark on light backgrounds and documents.
Don’t
  • Stretch, skew, rotate or outline the logo.
  • Recolour the wordmark or rebuild it in another typeface.
  • Place the white wordmark on light backgrounds.
  • Add effects such as shadows, glows or bevels.
Writing about us?

Facts, photos and descriptions are in the press kit.

Need a format that is not here, or approval for a special use? Write to the team.

Press kit Contact